Hmmm…I see what they’re doing here, but it just don’t sit right with me.
Why not? This works, empirically. There’s a reason Joe the Camel and Tony the Tiger were created. People are vulnerable to heuristics when making food purchase decisions. Adults respond to celebrities in their yogurt commercials. Kids respond to cartoons.
If we can’t have strict advertising regulation that protects kids from junk food manufacturers, I’d rather have people who make fruits and vegetables fighting back.