This is the unhappy truth about soda: http://therealbears.org
It wasn’t so bad when soft drinks were the occasional treat. But now sugary drinks are the number one source of calories in the American diet. With one third of America overweight and another third obese, it’s a wonder anyone is still swallowing what the soda companies are selling.
Big soda companies have billions of dollars to tell their story, but we have each other. Oh, and we have the truth. Help The Real Bears spread the truth about soda by sharing the film.
From Center for Science in the Public Interest
The Center for Science in Public Interest provides a helpful translation of Coke’s “anti-obesity ad”
A new Harvard study links 183,000 deaths worldwide in 2010 to consumption of sugary drinks. In the United States alone, the number is 25,000.
By Michael Mudd, a former executive vice president of global corporate affairs for Kraft Foods. He retired in 2004.
A COURT has struck down, at least for now, New York City’s attempt to slow the growth of obesity by limiting the portion size of sweetened beverages.
But governments should not be deterred by this and should step up their efforts to protect the public health by limiting the marketing tactics of food companies. Anyone who believes these interventions are uncalled-for doesn’t know the industry the way I do.
I was part of the packaged food and beverage business for more than 20 years. As the national waistline grew, the industry sought refuge in the fact that the obesity epidemic has many causes. It has insistently used that fact to fight off government regulators and justify why it should not have to change what it sells or how it sells it.
With tobacco, the link between product and disease is direct and singular. But it is less clear with food: the rise in obesity is the result of multiple factors. Suburban life discourages walking. Escalators have replaced stairs. Schools have eliminated gym class. Kids play video games now, not kickball. Even the vast increase in two-income households over the past 40 years has had an impact, discouraging cooking and increasing reliance on packaged foods and chain restaurants. It all adds up…..
(From The New York Times)
The space on cereal shelves is serious real estate. Colorful boxes of sugary cereal are placed directly at your children’s eye level. This video shows how cereal companies have turned the cereal aisle into prime advertising space to reach children.
Learn more at www.cerealfacts.org/
Dealing Coke to customers called “heavy users.” Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.
In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods.
Moss begins his tale back in 1999, when a vice president at Kraft addressed a meeting of top executives of America’s biggest food companies. His topic: the growing public health concerns over the obesity epidemic and the role packaged and processed foods were playing in it. Michael Mudd stated his case,pleading with his colleagues to pay attention to the health crisis and consider what companies could do to hold themselves accountable.
(From NPR-The Salt:What’s on Your Plate)