When it comes to public health, there are bad ideas that seemingly can’t be stopped and smart ones that don’t get their due.
Often, the real trick to improving health is getting both patients and doctors to hear the right message and then do something about it.
So what’s the best way to get the word out about a decades-old generic drug that could save the lives of critically injured patients?
Make a comic book.
That’s what Dr. Ian Roberts, a British epidemiologist, did, anyway. Roberts believes a cheap, readily available drug called tranexamic acid, or TXA, could prevent tens of thousands of trauma patients from bleeding to death each year, if doctors only knew how well it worked and used it correctly.
(From Shots, Health News from NPR)